Dr. Femida Gwadry-Sridhar is the founder and chief executive officer of Pulse Infoframe. Dr. Gwadry-Sridhar is a pharmacist, epidemiologist and methodologist with over 25 years of experience in clinical trials, health analytics, clinical disease outcomes and registries. Dr. Gwadry-Sridhar was awarded a career scientist award in 2006 from the Canadian Institute of Health Research and through her work founded the first knowledge translation health informatics lab in North America. She is a founding member of the special interest group in medical adherence at the International Society of Pharmacoeconomics and outcomes measurement. Dr. Gwadry-Sridhar has received over $10 million in peer reviewed funding and actively continues her professional interests in enabling technologies for better provider workflow and patient engagement. She holds her PhD in research methodology and health economics from McMaster University.